Marketing Materials
Align Racing
During my bachelor’s at the University of Agder, I joined Align Racing, the university’s Formula Student team. I started as a member of the marketing team, working on graphic design and photo/video production to promote the team. After about four months, I transitioned into the role of marketing leader, where I managed task delegation, developed marketing strategies, and ensured my team had the support and resources they needed.
I successfully expanded the marketing team from two to seven members. By the time we competed in the Formula Student competition in Italy, we had a fully structured team handling social media and documentary production.
After a break, I returned to Align Racing as head of quality assurance, advising the team and ensuring that all marketing productions met our standards. Together, we created Align Dagen, which became one of the biggest events at our university.
Video Productions
After Movies
The aftermovie is a short video capturing key moments from the Formula Student competition. Edited to showcase the event to students and companies, it features action-packed clips that highlight the excitement of the competition. Beyond that, it serves as a lasting memory of the team’s hard work and accomplishments.
After Movies
The aftermovie is a short video capturing key moments from the Formula Student competition. Edited to showcase the event to students and companies, it features action-packed clips that highlight the excitement of the competition. Beyond that, it serves as a lasting memory of the team’s hard work and accomplishments.
Portrait Interview
I created a video to showcase Align Racing as a team, highlighting what it means to be a member and celebrating our shared accomplishments. Through dynamic footage and storytelling, the video captured the passion, dedication, and teamwork that drive Align Racing forward.
This video was creating in a collaboration with Vibeke Ngo Luu & Pia Josefine Top.
Join our team! (Dream big) – Animation movie
What better way to capture attention than with a compelling story? To make an impact, we created a short animated film about Åshild, a young girl with a dream—becoming a race car driver.
The film opens with a dramatic close-up of a race car and a driver preparing to hit the track. But just as the tension builds, the scene is interrupted—Åshild’s mother turns off the TV. We then see Åshild sitting in a homemade cardboard race car, wearing a bucket as a makeshift helmet. Frustrated, she storms off to her room.
Her room is filled with racing memorabilia—posters, model cars, and hidden Align Racing easter eggs for true fans to spot. Among them are real Align Racing posters, a Christmas card actually used by the team, and a teddy bear sporting the same helmet from the opening scene—small details that bring the animation to life.
Throughout the film, Align Racing details appear naturally—stickers on a water bottle, team shirts, and even real locations at the University of Agder and the actual Align Racing office—creating a seamless connection between animation and reality.
As the story unfolds, Åshild grows up. She moves from high school to university, where she discovers a flyer inviting students to become the next Formula Student driver.
Her journey is one of passion and persistence. We see her light up with excitement, wearing the team shirt, working late nights, and taking on the same challenges as real Align Racing members. Her dedication mirrors the team’s hard work and commitment.
In the final scene, Åshild puts on her helmet—this time, not as a child dreaming of the future, but as a driver who has made it a reality. The story comes full circle, capturing the essence of Align Racing: turning passion into achievement.
This project was creating in a collaboration with Vibeke Ngo Luu & Pia Josefine Top.
Livery Design
As Head of Quality Assurance, I designed the livery for Align Racing’s race car, blending sleek aesthetics with high-performance branding. The result was a design that not only enhanced the car’s visual appeal but also captured the essence of Align Racing on the track.
As Head of Quality Assurance, I designed the livery for Align Racing’s race car, blending sleek aesthetics with high-performance branding. The result was a design that not only enhanced the car’s visual appeal but also captured the essence of Align Racing on the track.
Posters & Banners
Throughout the year, Align Racing hosts multiple events and stands to promote the team to students and companies. To ensure new students heard about them, I designed a series of posters featuring the drivers, race cars, and key events. These designs aimed to attract new members and sponsorships while showcasing the team’s identity and achievements.
Roll ups
For the team’s biggest event, Align Dagen, I designed a roll-up banner to promote Align Racing and attract potential sponsors. Using images captured by me and the team, I showcased our work and highlighted the team’s achievements in a visually compelling way.
